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Faster + Better = Stronger
When you increase the speed of customer satisfaction research – and get better data at the same time – it adds up to stronger business relationships.
A New Way to View the Customer Landscape!
Learn about KS&R's VantagePoint, a holistic program giving you more actionable insights about your business customers' needs than traditional customer research.

KS&R Moves Its Contact Center to Downtown Syracuse

KS&R recently relocated 185 employees to downtown Syracuse, more than doubling the company's total number of employees located downtown. The relocated employees are located in offices at the Syracuse Building, across the street from KS&R's headquarters in the AXA Towers.

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KS&R is proud to announce that two of its principals have been invited to deliver a key "Real World Research" presentation at the Marketing Research Association's Annual Conference & Expo in San Diego, June 4-6.

The event has built a reputation for bringing together expert practitioners who are shaping the future of marketing research. KS&R is honored to be among those chosen to present.

KS&R Principals Jim Kraus and Mike Nash will be joined by IBM's Annette Krotsch, Senior Analyst, Client Research. The program entitled, "The Making of a Smarter Planet, IBM's Use of Qualitative Research to Transform the Brand," will discuss the development and evolution of the Smarter Planet strategy. IBM has been evolving this communications initiative since 2008, using qualitative research from KS&R.

The session – which counts as 1 Hour of PRC Credit in Research – is scheduled for 4:30-5:30 pm, June 5, in the Sapphire CD Meeting Room, Hilton San Diego Bayfront. Click here for full details about the 2012 MRA Conference & Expo.
Insight, depth, and dedication characterize us. KS&R develops customized multidisciplinary research solutions that identify challenges, accurately inform leadership, and facilitate our clients' success.
KS&R leverages a portfolio of comprehensive research and consulting services, advanced analysis, and industry expertise to enable our clients to make more accurate, informed business decisions.
KS&R's experienced research teams truly understand our clients' industries, ensuring every project adds real value and all recommendations align with critical customer and market needs.
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