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Principal, Founding Partner
February 22, 2012
The Art of Customer Visits
January 4, 2012
How do you stack up against the competition?
June 22, 2011
Looking for Breakthrough Ideas?
April 3, 2011
Game On: Personification in Action
February 8, 2011
Cognitive Interviewing and the High School Reunion
December 1, 2010
Blogging as a Research Tool
November 2, 2010
When words fail… well-chosen stimuli can deliver
August 3, 2010
Lost in Translation
July 12, 2010
How Magazine Ads Help You Make the Right Purchase Decision
February 17, 2010
The Green Glow
December 1, 2009
True Sportsmanship
November 18, 2009
Patience, Grasshopper!
October 13, 2009
Dear Diary…
March 23, 2009
Snow Globes and Ethnography
February 22, 2009
Inaugural Entry
Principal
May 8, 2012
The Customer Experience in Business Markets
January 24, 2012
Content is King
October 28, 2011
Time - Your customer's enemy; Your biggest opportunity
Principal
March 5, 2012
Breakfast and the Principle of Allocation
January 20, 2012
A Nerd Like Me
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