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| KS&R Ranks #1 Among US Marketing Research Firms in Research Buyer Survey |
| October 28, 2011 |
KS&R announced today that it has received top honors in the 6th annual 2010 Market Research Provider Quality / Value Survey. The survey is conducted each year by the US-based market research industry publication Inside Research and Prevision Corp.
Key buyers of research in the US ranked KS&R #1 overall among custom quantitative research suppliers, ahead of all other top custom market research companies.
The overall score for the rankings was computed across the averages of seven attributes – overall satisfaction, data quality, analytical skills, communication skills, on-time delivery, relative cost, and value for money. In this latest survey, KS&R received a total of 855 points out of a possible 1,000. KS&R has been consistently rated one of the top firms in the industry since the inception of the Quality/Value industry study.
To determine the rankings, Prevision interviewed 300+ market research buyers.
"We are very proud to be ranked so highly by our clients", said KS&R's President, Rita L. Reicher, Ph.D. "It's a tremendous accomplishment -- and a testament to the deep commitment held by everyone at KS&R to exceed our clients' expectations on every engagement."
For more information on the survey, including the full results, please contact Tim Davidson at TDavidson@PrevisionSurveys.com.
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