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| News Release: KS&R Among Top 40 Marketing Research Firms in the US |
| July 28, 2008 |
KS&R has again been ranked a "Honomichl Top 50" US marketing research firm. KS&R advanced four positions in the rankings this year to number 39, progressing from its appearance at number 43 on the list last year.
"We are honored to again be among the leaders in the marketing research community," said Dr. Vince Cama, KS&R CEO. Cama noted that KS&R's growth resulted from "staying tightly focused on strengthening our relationships with our clients, offering them many value added services, superior client support, and providing them with new technology-driven and global capabilities. "As a result of our efforts last year, our clients have entrusted us with a larger share of their research dollars."
The annual Honomichl rankings are the market research industry's "scorecard" for market research companies' position and growth. Jack Honomichl, a widely respected industry observer, has been publishing these reports for over 30 years.
Significant among the overall findings this year -- and a testament to the critical business value of market research -- is the approximate 2 percent increase in average earnings, year-over-year and adjusted, despite a declining economy and rising inflation.
For the full 2008 Honomichl Top 50 report, go to the American Marketing Association’s publications website. 2008 Honomichl Top 50 List
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