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Melissa is the Manager of Marketing Services at KS&R. She has extensive experience in quantitative research design and leads the group responsible for conducting advanced analysis, including conjoint, factor analysis, correlation and structural equation modeling.

Tom is the lead statistician at KS&R. He has extensive experience in quantitative research design and analysis, including conjoint, factor analysis, market segmentation, and structural equation modeling. At KS&R, he directs efforts to develop customized business solutions to effectively apply research learnings, including market simulation and segmentation tools.

Lynne Van Dyke, Vice President and Founding Partner, has 25 years of marketing and research experience, and heads KS&R’s Qualitative Center of Excellence. She is a Master Moderator who has successfully conducted thousands of focus groups, and is a recognized expert in the development and use of projective techniques.

Chris Reimann, Principal, has over a decade of experience at KS&R in customer satisfaction/value assessment, market segmentation, brand tracking, marketing communications message testing and product development.

Kris brings 10 years of client management and research experience to KS&R. She specializes in brand tracking, loyalty and retention, product and service development, and concept testing.

Yvette has spent 16 years in international marketing consulting and research. She is an expert in relationship and brand management, loyalty, satisfaction, segmentation and linkage protocols.

Lucinda holds an MMR degree from the University of Georgia, and has more than 10 years of marketing research and analytic experience.

Kathleen has nearly 20 years of market research experience with a strong emphasis on the Technology sector. She has managed and executed numerous multi-country quantitative and qualitative studies.

Russ has ten years of market research experience with KS&R, including seven years experience programming surveys using phone and online methodologies.

Bob has over 25 years of experience in the telecommunications and information technology industries. He is a Vice President and Principal at KS&R. His Ph.D. in Mathematics provides him the skills for rigorous analysis. Bob leads a wide range of engagements, including competitive benchmarking, channel strategy creation, customer/market segmentation, and opportunity analysis.

Scott has nearly 10 years of market research experience with a strong background in consumer electronics and technology sectors. At KS&R, he has managed and executed numerous multi-country qualitative studies that have utilized both online and in-person approaches.

Elaine has 15 years of market research experience with a strong telecommunications/technology background. At KS&R, she is Director of Strategic Analysis, managing qualitative and quantitative projects related to the Business-2-Business sector, including customer satisfaction, distribution channels, customer churn/loyalty/winback and product/service development.