Jim Kraus
Vice President, Principal
- Mobile Ethnography Made Easy
- Writing High-Impact Reports
- The Elusive "Trusted Advisor" Role
- Where have all the pre-tests gone?
- 11 Things Worth Repeating from the Customer Experience Summit
- The Customer Experience in Business Markets
- Content is King
- Time - Your customer's enemy; Your biggest opportunity
Jay Scott
Chairman
- The Art of Mastering a Virtual Workshop
- Market Research during the COVID-19 Pandemic
- Becoming Agile: Better, Faster, Cheaper
- Becoming Agile: Not your father's marketing research...
- Becoming Agile: A time to ponder
- Becoming Agile
- Personas are a Fad. Not Really.
- Segmentation… A researcher's journey
- B2B Panels… Yes, you can use them!
- Throwing Darts
- Disciplined to Succeed
- Up, Up and Away
- Paint by Numbers
- Breakfast and the Principle of Allocation
- A Nerd Like Me
