Welcome to the 4th post in my blog series! Last week I talked about an innovative approach that allows you to catch your customers' in-the-moment reactions as they enter a specified location -- geo-fencing. This week I'll discuss another agile methodology -- shopper path insights.
As a researcher, how many times have you been challenged to deliver "better, faster, cheaper" results? I've probably heard this saying a hundred times over the last 25 years. My typical response is that I can give you two of the three, but all three requires too many compromises.
There are instances where we have been able to make "better, faster, cheaper" work, particularly with clients looking to capture shopper path insights across multiple product categories or multiple markets. In these situations, the business team does not want to pay for a new custom project every time research is needed.
How do we make this work?
These shopper path programs are up and running in a matter of 1-2 months, with agreed upon survey modules, reporting and 2-3 pilot programs completed. KS&R has conducted hundreds of these studies across multiple clients who truly find these programs better, faster and cheaper than a more customized approach to shopper path insights. Another good example of how agile KS&R has become.
That completes my series on Becoming Agile. In summary, none of us have a crystal ball to help us see the future. We can, however, be agile enough to move quickly and easily once we recognize what we need to do. Design thinking, geo-fencing, and shopper path insights are 3 ways that KS&R has proven becoming agile is the secret to long-term success. How can we transform the way your organization answers key business questions? Contact me to find out.
Miss a prior blog? Don't worry -- it will only take a couple of minutes to catch up! Read them here.