US Lotteries made strong use of KS&R’s research skills when it was looking to up the excitement and further differentiate Mega Millions, one of the nation’s two premier big jackpot games (in addition to Powerball).
The process, which involved surveying over 8,000 consumers in all 45 Mega Million lottery jurisdictions, has been highlighted in the World Lottery Association Magazine. Click here to view the full article.
Jim Kraus, KS&R Principal, who led the research study, said "This was one of the most rewarding studies we’ve worked on for Lottery. Mega Millions is a national game and the implications of the research led to changes that consumers across the country will enjoy."
Founded in 1983, KS&R (Knowledge Systems & Research, Inc.) is a full-service, privately held market research firm. With annual revenues of $26 million, KS&R ranks among the top 50 market research firms in the U.S. KS&R creates and executes global custom market research initiatives for some of the best-known corporations in the world in more than 100 countries and 50 languages. KS&R is headquartered in Syracuse, New York, with offices in metro New York, Atlanta, Memphis, and Frankfurt, Germany.