Vice President & Principal
With nearly 25 years of global market research experience, Chris has a broad consulting background guiding clients in technology, risk management, retail and insurance with latent customer needs identification, new product / service development, fraud and financial crime assessment and optimal customer experiences. He is skilled at qualitative and quantitative research methods and has extensive experience as a professional moderator and ethnographer applying creative approaches to unlock functional and emotional drivers of customer behaviors and decision processes. Chris has authored several White Papers, including those highlighting the ongoing fraud risks to retailers, e-commerce merchants, financial services, and lending firms. Outside of the office, Chris continues to tackle the game of golf and all its frustrating joys. Being a lifelong Red Sox fan has taught him how to be patient with success.