Fact-based insights and actionable solutions through industry-centered expertise

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Who We Are

We are your guide to timely, fact-based insights and actionable solutions. We connect the dots between the research and your business objectives.

Who We Work With

Some of the most iconic brands in the world have trusted us since 1983 and we are proud to have clients that continue to work with us after 30 years of successful business together.

What We Do

We deliver on our promise. Our promise to provide the highest quality marketing research insights with a reliable team of industry experts that you can count on every step of the way.

How We Do It

We care about the quality of our deliverables. We care about the impact that our insights and solutions have on your organization. We care about our relationships with our clients and with each other.

Let’s Connect

We know that trust must be built between us over time. So, let’s get started.

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We believe better understanding leads to better business decisions

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Experience Lab @ KS&R

Think of us as your smart friends that take the notion of “purposeful play” in the innovation and customer experience space quite seriously. Our team of experts works within KS&R to combine rock-solid research with the latest human-centered design approaches. We jump at the chance to experiment with new techniques but also love to breathe new life into time-tested approaches. The Experience Lab is where our years of stuck landings and a few skinned knees come together.

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The KS&R Experience Lab

Buyer Persona Institute, a division of KS&R, was founded in 2010 to give companies insight into what their prospective customers need to know and experience before they will buy.

Today, our team of highly skilled professionals delivers buying decision insights and persona activation workshops to more than 150 customers across the globe.

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Buyer Persona Institute, a division of KS&R