Who We Are

We are your guide to timely, fact-based insights and actionable solutions. We connect the dots between the research and your business objectives.

Who We Work With

Some of the most iconic brands in the world have trusted us since 1983 and we are proud to have clients that continue to work with us after 30 years of successful business together.

What We Do

We deliver on our promise. Our promise to provide the highest quality marketing research insights with a reliable team of industry experts that you can count on every step of the way.

How We Do It

We care about the quality of our deliverables. We care about the impact that our insights and solutions have on your organization. We care about our relationships with our clients and with each other.

Let’s Connect

We know that trust must be built between us over time. So, let’s get started.

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Brand Building

Better inform your campaign with qualitative and quantitative insights that resonate among your buyer audience as well as measurement of pre / post activity to maximize your storytelling narrative.

A holistic view of your brand’s health through the eyes of customers, prospects, partners, executive leadership, and employees to determine how the brand is viewed internally and externally. The results identify attributes and behaviors for amplification, improvement, and expansion into new areas.

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Working with multiple data sets, multiple sources, and multiple time periods, our team weaves a full narrative of insights to inform your particular business challenge.

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Our SIX team provides a view into the world of unsolicited opinions by capturing online conversations and reactions.

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Innovation

Support ranging from innovation on nascent state ideas and optimizing those features of service, to messaging of more mature products ensuring a successful launch and lifecycle management.

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With a mix of digital and analog tools, we provide explicit views of how customers engage with your products and solutions and offer recommendations on how to improve that user experience.

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Diving into customer experiences – both operationally and emotionally – allows us to better support our clients in designing an enhanced overall brand experience.

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Workshops must be highly interactive and iterative to be successful. We utilize multiple design thinking approaches, bringing new tools, techniques, and perspectives to the table, providing the right lens to bring your ideas to life.

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Market Sensing

Create research ecosystems designed to your specific criteria and objectives.

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Survey based approach to measure emotional mindshare.

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Literally ‘walking in your customer’s shoes’ to understand how they experience and engage with your brand; identifying what your customers are doing / thinking / feeling at each touchpoint of that interaction.

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Inform pricing strategy by identifying pricing levers which influence customer growth and retention through understanding the full trade-off within the product portfolio decision making.

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Strategic Consulting

A team of PhDs and Data Scientists in our Marketing Sciences Group develop solutions to complex business problems through a critical and statistically rigorous lens, providing expert guidance from the design stage through execution and results development, with insights delivered in an understandable fashion to better inform strategic options.

A proprietary model for deriving patterns from in-depth, non-scripted interview results in fewer personas to efficiently align product, sales, and marketing teams to implement customer-focused strategies.

Learn more about Buyer Persona Institute, a division of KS&R, at www.buyerpersonas.com.

With differentiation at a premium, ‘thought leadership’ research allows brands a vehicle to distinguish themselves and build a position of trust with their target audience.

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Actionable insights – directly from customers / prospects – about how to improve your value proposition, defend against competitive alternatives, and enhance overall sales performance to close more deals.

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