Who We Are

We are your guide to timely, fact-based insights and actionable solutions. We connect the dots between the research and your business objectives.

Who We Work With

Some of the most iconic brands in the world have trusted us since 1983 and we are proud to have clients that continue to work with us after 30 years of successful business together.

What We Do

We deliver on our promise. Our promise to provide the highest quality marketing research insights with a reliable team of industry experts that you can count on every step of the way.

How We Do It

We care about the quality of our deliverables. We care about the impact that our insights and solutions have on your organization. We care about our relationships with our clients and with each other.

Let’s Connect

We know that trust must be built between us over time. So, let’s get started.

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tumble Logo.

What is tumble?

Think of us as your smart friends that take the notion of “purposeful play” in the innovation and customer experience space quite seriously. Our team of experts works within KS&R to combine rock-solid research with the latest human-centered design approaches. We jump at the chance to experiment with new techniques but also love to breathe new life into time-tested approaches. The Experience Lab is where our years of stuck landings and a few skinned knees come together.

What’s the tumble methodology?

We’re frequently asked about “frameworks.” We never force-fit a methodology just because it’s trendy. We think of ourselves as framework knowledgeable and method agnostic. That means we pick the right tools for the job based on your needs, culture and processes – and in many cases combine them to best serve your specific project and goals.

What types of projects does tumble take on?

We don’t play favorites. We love innovation and customer experience projects of all types and sizes. Need help with just one piece of an innovation or CX project, like ideation or journey mapping? We’re on it. Need a partner to dive in with you on a large project (or just a sprint) spanning the design thinking lifecycle? We’ve done it. Or perhaps you need a trusted guide to recommend what’s needed and where to start? We’re ready.

When should you engage with tumble?

No matter what challenge brings us together, incorporating customer voices implicitly or explicitly is the philosophical basis of everything we do. We know the rigor required for solid research and blend that with the right design techniques to arrive at a result that instills confidence and sparks inspiration.

Case Studies

Print Journey: Enabling More Human-Centered Experiences

E-Commerce Portfolio: Innovating the Delivery Process

Network Security

Sustainability Portfolio

Outsourcing Solutions & Strategy


Contact tumble@ksrinc.com to learn more.