Make Smarter Medical
Device Decisions
Elevate your strategy with innovative medical device market research and expert guidance throughout the product lifecycle.
Pioneering Methods. Proven Outcomes.
At KS&R, we specialize in uncovering the insights that drive innovation in the medical device space. Whether you’re optimizing a new product feature or refining your go-to-market strategy, our research is built around delivering clear, validated outcomes you can act on with confidence.
Flexible, Custom-Built Methodologies
No two projects are alike. That’s why we tailor our approach to your specific needs, drawing from a wide range of proven methods including: segmentation, price optimization, trade-off analysis (Conjoint, MaxDiff), message validation, and feature optimization.
Statistical Rigor, Strategic Clarity
We fuse advanced analytics with a common sense approach —transforming complex data into prioritized, actionable insights. From framing initial hypotheses to validating final concepts, our structured, multi-phased frameworks help de-risk your decisions and sharpen your market strategy.
Expert Moderation, Global Reach
Our team of seasoned moderators—each with deep healthcare and medical device expertise—probe buyers, patients, and internal stakeholders for better understanding and deeper nuance – including geographic differences.
Case Studies: Our Impact in Action
Our approach consistently converts challenging medical device market research projects into tangible outcomes.
Optimizing Medical Device Features
KS&R partnered with a major device company to identify optimal feature sets and uncover new innovation opportunities. This work streamlined their product portfolio and strengthened their launch strategy.
Learn More
Accelerating Adoption for Cardiac Devices
KS&R helped a cardiac device manufacturer uncover the key attributes that drive patient conversion. These insights accelerated feature development, market entry, and messaging effectiveness.
Learn More
Understanding Presbyopia Treatment Decisions
KS&R worked with a vision care leader to reveal the practical trade-offs and emotional drivers behind presbyopia treatment choices. This empowered them to refine protocols and boost adoption of new solutions.
Learn MoreMedical Device Market Research
Collaborate with our experts to gain the data-driven confidence you need to drive your business forward.
Start a Conversation+
Years of collective experience in healthcare and medical device research
+
1-on-1 interviews each year with surgeons, clinicians, administrators, and other key healthcare stakeholders
+
Survey responses annually, delivering statistically robust insights from diverse global markets
Partner for Medical Device Market Research
Empower your strategy with clear, evidence-based direction from a team backed by decades of healthcare expertise. We specialize in medical devices alongside pharmaceuticals, hospital administration, and proprietary pharmacy insights, supported by deep knowledge in key treatment territories such as cardiology, diabetes, and eye care. Our collaborative approach translates market challenges into smart, strategic outcomes.
Partner with UsOur Company & Values
At KS&R, we do more than provide research—we cultivate dynamic wisdom that drives better decisions. Our heritage spans decades, and our core values guide everything we do:
Biased to Action
We don’t just study problems—we solve them. Our insights drive real behavior change and business growth, fueled by a constant push to innovate and improve for our clients, our firm, and our people.
Relentless Curiosity
We are innately curious. We ask the right questions to find the right answers, and we keep digging until we get there. We continually ask “why” to gain clarity and depth.
Customer Obsession
We’re committed to our clients, building trust that helps them reduce risk and make smart decisions for growth. With a personal touch and global capabilities, we deliver both connection and scale.
Community Centric
We care deeply about the future—of our industry, our people, and the cities we call home. We’re committed to building a close-knit team and supporting the communities around us.
Transform Your Market Research Strategy Today
At KS&R, we combine deep healthcare expertise with innovative research methodologies to turn complex data into critical findings. Our strategic approach fuels your medical device initiatives from ideation to market success.
Ready to partner with a team that delivers the knowledge you need to drive growth and outpace the competition? Let’s work together to make your next move a game-changer.
Partner with Us Today
