How Conference Insights Reveal Market Momentum Early
Transforming real-time clinician feedback into foresight that drives brand impact
In a high-velocity oncology landscape, staying ahead of clinical sentiment and decision drivers is critical for commercial success. KS&R partnered with a global pharmaceutical company to evaluate how a major scientific conference influenced real-world treatment behavior, prescribing intent, and sponsor visibility.
By capturing insights across the full event lifecycle, KS&R delivered directional, actionable intelligence that enabled the client to refine field strategies, sharpen scientific narratives, and remain competitive in a crowded market.
KS&R helped turn a single scientific meeting into a strategic roadmap.
KS&R implemented a comprehensive, four-phase research initiative; engaging oncology clinicians before, during, and after the conference.
This longitudinal approach included a pre-conference survey to assess expectations, real-time polling during the event to capture immediate reactions, a post-conference survey to identify attitudinal and behavioral shifts, and qualitative focus groups to explore interpretation of data, barriers to adoption, and strategic takeaways.
KS&R’s structure and moderation ensured depth, speed, and clarity, helping the client turn short-term reactions into long-term strategic readiness. The research focused on understanding how emerging evidence impacts clinical decision-making and where gaps exist in communication, education, and market readiness.
What emerged wasn’t just insight—it was signal. In a crowded, high-volume environment, KS&R helped identify the moments and messages that truly moved the needle.
The research pinpointed what resonated, what influenced clinical decisions, and where brand strategies could be sharpened for greater impact. This intelligence enabled strategic teams to refine messaging, anticipate shifts in adoption, and align internal efforts more effectively with clinician priorities.
More broadly, this work illustrates how companies can leverage conference moments not just for visibility, but for measurable impact. By capturing feedback across the full event lifecycle, KS&R provides clients with the foresight to enhance medical affairs, inform brand strategy, and stay ahead of shifting market momentum in a highly competitive landscape.
