Webinar | Building Better Business Experiences with LEGO® SERIOUS PLAY®
Looking for better ways to spark insight, creativity, and connection in your work?
LEGO® SERIOUS PLAY® (LSP) is a hands-on facilitation method that helps teams unlock deeper insight, creativity, and connection by making thinking visible. In a world where collaboration, innovation, and alignment are more important than ever, LSP offers a powerful way to move beyond discussion and into shared understanding.
In this interactive Experience Lab webinar, you are invited to participate in guided activities that help illustrate how this approach supports innovation, collaboration, and strategic thinking.
Join us on Wednesday, March 4 at 1pm EST.
What You’ll Learn:
• What LEGO® SERIOUS PLAY® is and why it works as a business tool
• How building with your hands leads to deeper insight, alignment, and participation
• Common business challenges where LSP is especially effective (e.g., innovation, strategy, culture, customer experience, and team alignment)
• What a well-designed LSP session looks like—and how it complements traditional research and workshop methods
• Practical examples of how organizations apply LSP to create stronger connections and better outcomes
What to Expect During the Session:
This will be a highly interactive webinar. Participants are encouraged to BYOL (Bring Your Own LEGO® bricks) and take part in guided, hands-on activities. No prior LEGO® Serious Play® experience is required—just curiosity and a willingness to build.
Who Should Attend?
• Business leaders and strategists
• Innovation, CX/UX, and insights professionals
• Researchers, facilitators, and designers
• Teams looking for new ways to collaborate, align, and generate ideas
Featured Speakers:
This session is led by Tricia Houston, Vice President, and Allison Owens, both LEGO® Serious Play® Certified Facilitators, from KS&R’s Discovery & Design Team. Together, they bring extensive experience using LSP to help organizations think differently, connect more deeply, and design better experiences.
