KS&R’s Jen Longo Joins the UTA MS in Marketing Research Advisory Council

KS&R is proud to announce that Jennifer Longo, Senior Vice President of the Telecom, Entertainment & Recreation Industry Team, has joined the University of Texas at Arlington’s MS in Marketing Research (MSMR) Advisory Council.

The MSMR Advisory Council brings together senior leaders from across the insights industry to guide the program’s curriculum, strengthen its ties to real-world practice, and help prepare the next generation of marketing research professionals. Jen joins a council that includes fellow KS&R leaders, reflecting the firm’s longstanding partnership with the program.

Jen has dedicated over 15 years to helping businesses achieve success through insightful, fact-based strategies. Her expertise spans a broad spectrum of consultative approaches, including comprehensive research, in-depth analysis, strategy development, and implementation, providing clients with actionable solutions that drive growth and profitability. During her time at KS&R, she has developed specialized knowledge in the Telecommunications and Entertainment sectors, particularly in broadband, mobility, and video services, designing, conducting, and analyzing both qualitative and quantitative research to produce impactful insights for her clients. Jen’s passion lies in empowering organizations with solutions that yield real-world results, believing that better understanding leads to better business decisions and sustainable success.

“Jen brings exactly the kind of perspective this program benefits from: deep research expertise paired with a genuine commitment to developing new talent. As a Council, our goal is to keep UTA’s MSMR program closely connected to how insights actually drive business decisions, and Jen will be a tremendous partner in that work. I’m thrilled to welcome her to the board,” said Mike Nash, Chief Growth Officer at KS&R and President of the UTA MS in Marketing Research Advisory Council.

Jen’s appointment deepens KS&R’s commitment to the MSMR program and to building stronger connections between academic rigor and applied research practice.

About KS&R

KS&R is a nationally recognized strategic consultancy and marketing research firm that provides clients with timely, fact-based insights and actionable solutions through industry-centered expertise. Specializing in Technology, Business Services, Telecom, Entertainment & Recreation, Healthcare, Retail & E-Commerce, and Transportation & Logistics verticals, KS&R empowers companies globally to make smarter business decisions. For more information, please visit www.ksrinc.com.