Who We Are

We are your guide to timely, fact-based insights and actionable solutions. We connect the dots between the research and your business objectives.

Who We Work With

Some of the most iconic brands in the world have trusted us since 1983 and we are proud to have clients that continue to work with us after 30 years of successful business together.

What We Do

We deliver on our promise. Our promise to provide the highest quality marketing research insights with a reliable team of industry experts that you can count on every step of the way.

How We Do It

We care about the quality of our deliverables. We care about the impact that our insights and solutions have on your organization. We care about our relationships with our clients and with each other.

Let’s Connect

We know that trust must be built between us over time. So, let’s get started.

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Leadership

Get to know our leadership team, made up of industry professionals with diverse backgrounds, experiences, and areas of expertise to best serve our colleagues, partners, and clients.

Jay Scott

Jay Scott

Chairman

Jay answers the tough questions. He believes better information leads to better understanding, and his clients come back because they trust him to get it right. He is an innovator, looking for new ways to expand the research toolbox, whether by technology or methodology. With a broad understanding of qualitative, quantitative, and design techniques, Jay is passionate about identifying business opportunities, creating new products and services, and bringing them to market. This dates back nearly 30 years when he led research that extended the product mix for key CPG brands. The lessons learned are now applied more frequently in B2B situations, including answering tough questions in e-commerce, global transportation, supply chain and logistics. When not at work, you can often find Jay watching his daughter's soccer games or sneaking out of town to catch the Atlanta Braves.


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Mike Nash

Mike Nash

President

Mike thrives on delivering data-driven recommendations and action plans to solve complex business problems. His international research experiences and consultative engagements typically include a mix of qualitative and quantitative techniques. As a well-versed moderator, Mike is focused on better understanding the B2B decision making process, mostly among high tech, telecom, and business service verticals. His expertise often finds him speaking at industry-related events and conferences on topics such as how to conduct research to support the creation of thought leadership content and how emotions influence B2B decision making. Mike's out-of-office passions include global travel, improving his golf game, and sampling Syracuse's rising food scene - which is better than you might think!


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Kris Fischer

Kris Fischer

Executive Vice President

Kris is heavily focused on developing insights based on market research, customer data and external sources in order to provide both strategic and tactical actions. As much of her work relates to path to purchase and concept / pricing analysis, Kris and her team have expertise in capturing planned and in-the-moment decision processes. They use a mix of qualitative and quantitative methods to identify insights and effectively communicate actions for various audiences within their client organizations. Through her more than 20 years at KS&R, Kris has developed expertise in telecommunications, technology, professional service, and retail industries. In her free time, Kris enjoys trying new recipes in her kitchen and walking her dog Harvey at the local state parks.


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Joe Snyder

Joe Snyder

Vice President, Principal, & Corporate Secretary

Joe has 30+ years of global market research experience, focused on B2B technology and telecommunications accounts. He has far-reaching experience in information systems technology, telecommunications technology, and market-research methodologies. Joe is skilled in business-customer and partner satisfaction / listening measurement, brand and product perceptions, employee satisfaction and experience, product / concept strategy development, and transactional interactions. He leads a team focused on developing data-driven insights and action plans to solve complex business issues. When not working, Joe enjoys working in his yard, golfing, watching his four kids play sports, spending time with his wife, and annual family trips to Disney.


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Chris Reimann

Chris Reimann

Vice President & Principal

With nearly 25 years of global market research experience, Chris has a broad consulting background guiding clients in technology, risk management, retail and insurance with latent customer needs identification, new product / service development, fraud and financial crime assessment and optimal customer experiences. He is skilled at qualitative and quantitative research methods and has extensive experience as a professional moderator and ethnographer applying creative approaches to unlock functional and emotional drivers of customer behaviors and decision processes. Chris has authored several White Papers, including those highlighting the ongoing fraud risks to retailers, e-commerce merchants, financial services, and lending firms. Outside of the office, Chris continues to tackle the game of golf and all its frustrating joys. Being a lifelong Red Sox fan has taught him how to be patient with success.


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Jim Kraus

Jim Kraus

President, Buyer Persona Institute, a Division of KS&R

Jim has spent the past three decades managing high-performing market research teams on the client and supplier side. In that time, he’s worked on hundreds of studies that directly inform marketing, sales, and product strategy with a particular focus on understanding buyer attitudes and behaviors. Jim’s focus is championing the “voice of the buyer”, particularly as it relates to helping clients improve the ROI of all their marketing and sales activities including thought leadership, demand generation, lead nurturing, and sales plays. Outside of work, Jim enjoys reading, sports / exercise, and spending time with his wife, daughters, and two dogs (also female!).


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Mike Bard

Mike Bard

Vice President & Principal

With over two decades of experience at the firm, Mike is known as an expert in designing and implementing large scale tracking research programs. He prides himself in working with his teammates and clients to not only find the answers to tough business issues but communicate them in a way that enables all involved to act upon the insights. Mike is from a small country town where he and his wife enjoy spending time outdoors, watching their kids play sports, and water activities, on the water and with their four children.


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Christine Nelson

Christine Nelson

Vice President & Principal

Christine has a keen ability to build relationships, and her collective experience as a partner to Research, Marketing, Finance, R&D, and Innovation delivers top-notch client service and holistic consultation. Christine combines a decade of experience at KS&R with a decade of experience on the client-side to drive new product development through advanced analytics, forecasting, and new methods. She is passionate about leveraging the full toolkit of global qualitative and quantitative methods to support healthcare clients in the med tech, device, and pharmaceutical spaces. Christine has a passion for personal finance and enjoys partnering with her husband to teach classes, provide counseling and record their podcast on the subject.


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Daniel Conners

Daniel Conners

Vice President & Principal

Dan takes pride in his ability to solve complex problems and drive successful real-world outcomes through rigorous methodologies and impactful consultation. Since joining KS&R in 2012, Dan has primarily focused on the Retail, E-commerce, and Logistics industries. Within this ever-evolving space, he works closely with clients to plan and execute global initiatives in the areas of price optimization, new product development, segmentation, value proposition, brand health and messaging, and customer journey. Away from work, you can find Dan spending time outside with his wife and son – swimming at a park, exploring the local food scene at a festival, or enjoying a day at the golf course.


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Kathleen McKnight

Kathleen McKnight

Vice President & Principal

Kathleen brings a wealth of experience supporting B2B and Technology focused clients on a global basis for more than 20 years at KS&R. She is skilled in establishing research programs to help inform actionable insights and often helps brands fine-tune their messaging to target purchase decision makers and influencers via win/loss analysis, brand tracking, message testing, and segmentation studies. Outside of work, Kathleen enjoys spending time with her husband and two children and getting outside in nature whether it be in her garden or hiking.


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