Who We Are

We are your guide to timely, fact-based insights and actionable solutions. We connect the dots between the research and your business objectives.

Who We Work With

Some of the most iconic brands in the world have trusted us since 1983 and we are proud to have clients that continue to work with us after 30 years of successful business together.

What We Do

We deliver on our promise. Our promise to provide the highest quality marketing research insights with a reliable team of industry experts that you can count on every step of the way.

How We Do It

We care about the quality of our deliverables. We care about the impact that our insights and solutions have on your organization. We care about our relationships with our clients and with each other.

Let’s Connect

We know that trust must be built between us over time. So, let’s get started.

Privacy Policy
Copyright © 2023 KS&R, Inc.
All Rights Reserved

Buy Now, Pay Later Online Financial Services

A Modern Shopping Revolution

KS&R's Social Insight Exchange (SIX) provides businesses a view into unsolicited consumer and business opinions by capturing online conversations.

Buy Now, Pay Later Online Financial Services Hero Image

How the BNPL is upending the shopping experience for business, consumers, and financial institutions

The emergence of the 2020s, marked by the disruptive impact of the COVID-19 pandemic, has not only reshaped our daily lives but also transformed the way we interact with technology and approach shopping. Economic uncertainty and fluctuations in the job market have made consumers more cautious about their spending habits. In response, businesses have forged partnerships with Buy Now, Pay Later Services (BNPL) like Klarna, Afterpay, Affirm, and the recently introduced Apple Pay Later to entice and support wary shoppers.

The Appeal of BNPL

But what makes BNPL so appealing, and how does it differ from traditional layaway or credit cards? The answer is quite simple: BNPL provides “instant, justified gratification.” Unlike layaway, where you must pay a fee and the total amount upfront before receiving the product, or with credit cards, where interest can accrue if not paid within a set timeframe, BNPL allows you to purchase items with the option of paying zero interest over time. This convenience provides shoppers with a sense of rationalization and ease in their buying decisions.
As one Twitter user aptly pointed out, “Tryna clown [people] for using Afterpay is crazy when it works exactly like a credit card without interest lol.”
Moreover, for consumers who are either intimidated by credit or unable to secure a line of credit, BNPL offers an alternative means to obtain desired products in real-time without worrying about a full balance due at the end of the month.

The Buys

Approximately two in five BNPL users are buying retail goods like clothing and accessories. However, since the start of 2023, there has been a notable uptick in the usage of BNPL services for purchasing groceries and basic necessities, both online and in brick-and-mortar stores. As consumers’ paychecks continue to dwindle, BNPL has become a lifeline for many, as humorously noted by one Twitter user: “I be yelling out ‘Klarna’ like Kobe when I’m buying something I don’t even need.”
Another user remarked, “You can get groceries on Instacart by paying over time with Klarna. That’s where many Americans are financially. Payment plans… for groceries.”

The Future of BNPL

Breaking habits can be challenging, and it appears that the BNPL trend is proving to be a resilient one. Already a $309 billion industry, BNPL is projected to grow by 25% by 2026. With the US economy showing signs of weakness, we may witness an even greater surge in BNPL usage during the holiday season, as was seen in 2022. Amazon’s Prime Day 2023 serves as a testament to this trend, with a 20% increase in BNPL usage compared to 2022. As we approach Holiday 2023, it remains to be seen whether this trend will continue to flourish or taper off. We will keep you informed as the year unfolds.