Digital marketplaces – online platform for both sellers and buyers – continue to evolve, expand, and attract non-traditional players that can disrupt existing processes and assumptions about how we do business. Many are struggling to stay ahead of the curve as B2B and B2C purchase journeys evolve due to expanding digital accessibility, ongoing supply chain challenges, and price/inflation.
Our client, a big box retailer, needs an ongoing pulse of business and consumer market perceptions to support strategies for market differentiation and, ultimately, in-store and digital growth.
We survey consumers and businesses on an ongoing basis to monitor KPIs for major and emerging players in this space, track performance on drivers of KPIs, and understand how shopper needs and motivations are changing. The survey also includes a set of ‘hot topic’ questions that change each month, allowing our client to monitor both performance and address questions related to burning issues.
This approach has developed over decades of experience with ongoing measurement and ensures our clients consistent/actionable results with a healthy ROI.
This ongoing customer voice allows our client to understand the short and long-term impact of internal initiatives/challenges as well as external forces. They are able to respond through operational change as well as ongoing communication with their current and potential customers. This open dialog is customized by channel, with attention to the individual needs and preferences of various personas.