Elevating Our Expertise to Deliver Deeper Client Insights
Investing in Our Team’s Confidence & Capabilities
At KS&R, we believe that the strength of our client work begins with the strength of our people. Moderating one-on-one discussions is an art and a skill, and one that requires continuous refinement to stay sharp, curious, and confident in every client engagement.
In industries where insights depend on asking the right questions and navigating complex conversations, we make it a priority to regularly invest in our team’s development. By building confidence and honing qualitative interviewing skills, we ensure our people are equipped to deliver deeper insights and stronger outcomes for our clients.
A Real Example of Learning in Action
As part of this ongoing commitment to professional growth, our team recently participated in an interactive, peer-driven training program led by experienced moderators. The team created a comprehensive “how-to” guide covering best practices for moderating interviews, preparation strategies, and commonly used KS&R resources.
To bring the learning to life, team members paired up—forming 11 practice teams—to conduct mock interviews using pre-developed discussion guides. Each participant took turns leading conversations, receiving both self-assessments and peer feedback. This hands-on experience created a safe space to try new techniques, gain real-time feedback, and build lasting confidence.
New skills, More Confidence, Stronger Team
Participants walked away with renewed enthusiasm for qualitative research and a stronger belief in their ability to lead insightful conversations.
In their words:
• “It gave me sight into some things I need to do better to improve my moderating capabilities.”
• “As someone with limited opportunity to conduct interviews, it was a great way to gain experience and start developing new skills.”
Beyond skill development, the program fostered new connections across the team, uncovering shared interests and building stronger relationships—outcomes that not only benefit our culture but also enhance how we collaborate on client engagements.
At KS&R, we know that delivering exceptional insights to our clients starts with empowering our people. This initiative is just one example of how we continuously invest in our team to raise the bar for ourselves and for those we serve.
About KS&R
KS&R is a nationally recognized strategic consultancy and marketing research firm that provides clients with timely, fact-based insights and actionable solutions through industry-centered expertise. Specializing in Technology, Business Services, Entercom & Recreation, Healthcare, Retail & E-Commerce, and Transportation & Logistics verticals, KS&R empowers companies globally to make smarter business decisions. For more information, please visit www.ksrinc.com.
