Who We Are

We are your guide to timely, fact-based insights and actionable solutions. We connect the dots between the research and your business objectives.

Who We Work With

Some of the most iconic brands in the world have trusted us since 1983 and we are proud to have clients that continue to work with us after 30 years of successful business together.

What We Do

We deliver on our promise. Our promise to provide the highest quality marketing research insights with a reliable team of industry experts that you can count on every step of the way.

How We Do It

We care about the quality of our deliverables. We care about the impact that our insights and solutions have on your organization. We care about our relationships with our clients and with each other.

Let’s Connect

We know that trust must be built between us over time. So, let’s get started.

Privacy Policy
Copyright © 2022 KS&R, Inc.
All Rights Reserved
Enhancing Communication in the Ecosystem Hero Image
Engaging a hard-to-reach audience to uncover veterinarian-owner dynamics

Enhancing Communication in the Ecosystem

Healthcare

The art of healthcare relies heavily on the doctor-patient dynamic, even if the patient is the beloved family pet. Ensuring HCPs and patients/pet owners experience effective communication of needs and solutions, and expectation setting between one another are critical to ensuring patients receive optimal healthcare. When a novel treatment option is on the horizon, optimizing these communication dynamics is essential.

We conducted focus groups with veterinarians and owners of insulin-dependent cats in the US and Europe, leveraging veterinarian referrals and pet owner forums to find the “right” owners. Creative qualitative research tools like “Three Views” uncovered disconnects in emotions and expectations between veterinarians and owners.

This initiative uncovered opportunities for messaging, tools, and education to prepare during commercialization, many of which were designed to facilitate the veterinarian-owner communication dynamics at play. This information enhanced market readiness activities already underway in each region to ensure the local teams could ramp up adoption faster than their prior new product launch.