Financial Services Fraud Thought Leadership
Financial services firms are battling increasing levels of fraud. The growth of online and mobile channel transactions increases this risk by providing anonymity to fraudsters, which is driving fraud costs higher each year. Many providers of fraud and identity solutions have emerged in recent years to support financial institutions’ fraud-related needs. Our client, a global provider of such solutions, uses market insights to generate thought leadership assets in order to differentiate from the competitive noise and help firms mitigate fraud risks while growing their business.
We used a combination of input from fraud decision makers with our expert understanding of the fraud landscape to generate thought leadership content for our client. We leveraged our relationships with senior executives across the financial sector ecosystem to obtain a full view of fraud trends, its cost and operational impact on firms, and current best practice approaches for detecting and mitigating it.
We quantifiably demonstrated that financial institutions which follow best-practice fraud detection and mitigation approaches can experience lower rates and cost of fraud. The client leveraged study findings to develop various types of marketing assets for social media, news outlets, webinars, events and more.