Game On: Unleashing New Opportunities in the Gaming World
Jen Longo, Senior Vice President at KS&R, has dedicated over 15 years to helping businesses achieve success through insightful, fact-based strategies. Jen’s expertise spans a broad spectrum of consultative approaches, including comprehensive research, in-depth analysis, strategy development, and implementation, providing clients with actionable solutions that drive growth and profitability.
Throughout her time at KS&R, Jen has developed specialized knowledge in Telecommunications and Entertainment sectors, particularly in broadband, mobility, and video services. Her work involves designing, conducting, and analyzing both qualitative and quantitative research, producing impactful insights for her clients.
Jen’s passion lies in empowering organizations with solutions that yield real-world results, believing that better understanding leads to better business decisions and sustainable success.
Gaming continues to surge in popularity, with new trends and technologies reshaping the landscape. KS&R’s GenTrends Research Study explores the demographics, preferences, and behaviors that define today’s gamers.
By examining these patterns, we uncover critical insights into the gaming world, providing developers, marketers, and tech innovators with the information they need to make strategic decisions and better engage their audiences
In gaming today, we’re seeing more than just players leveling up; we’re seeing entire industries transform. Microtransactions are turning players’ small in-game spending into big profits, AR games are just waiting for the spotlight, VR is breaking new ground in education, and social gaming is reshaping how we connect online. These shifts aren’t just trends—they’re signals of what’s next in gaming. As we dive into these insights, it’s clear: the game is just getting started. – Jennifer Longo, KS&R SVP, Telecom, Entertainment & Recreation
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