KS&R Promotes Jennifer Longo to Vice President
KS&R, an industry-leading strategic consultancy and marketing research firm, is proud to announce the promotion of Jennifer Longo to Vice President. This advancement reflects KS&R’s continued investment in strong, people-focused leadership and its commitment to delivering exceptional insights across its industry teams.
Longo brings more than 15 years of experience helping organizations translate complex data into strategic action. Throughout her career at KS&R, she has built deep expertise within the Telecommunications and Entertainment sectors — including broadband, mobility, and streaming services — and has led high-impact qualitative and quantitative initiatives that guide clients toward smarter, more confident business decisions.
As Vice President, Longo will continue shaping the vision and performance of KS&R’s Telecom, Entertainment & Recreation Industry Team. In addition, she will take on an expanded leadership role across the firm, contributing to strategic initiatives that strengthen KS&R’s overall direction, culture, and long-term growth.
“Jennifer has a remarkable ability to uncover what truly drives customer and market behavior — and to turn those insights into clear, actionable strategies,” said Mike Bard, Vice President and Principal of KS&R. “Her leadership, curiosity, and commitment to excellence make her a tremendous asset to our clients and our organization. We’re excited to see her impact grow in this new role.”
Longo is known for her passion for empowering organizations with solutions that drive real-world results, grounded in the belief that better understanding leads to better decisions and long-term success.
“I’m honored to step into this role and continue partnering with our clients to navigate an industry that evolves every day,” said Longo. “Our team is committed to delivering insights that move businesses forward, and I’m excited to build on that foundation while contributing more broadly to KS&R’s future.”
With Longo’s promotion, KS&R further strengthens its leadership bench and reinforces its long-standing commitment to delivering industry-leading insights, flexible partnership, and strategic guidance to clients around the world.
About KS&R
KS&R is a nationally recognized strategic consultancy and marketing research firm that provides clients with timely, fact-based insights and actionable solutions through industry-centered expertise. Specializing in Technology, Business Services, Telecom, Entertainment & Recreation, Healthcare, Retail & E-Commerce, and Transportation & Logistics verticals, KS&R empowers companies globally to make smarter business decisions. For more information, please visit www.ksrinc.com
