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We are your guide to timely, fact-based insights and actionable solutions. We connect the dots between the research and your business objectives.

Who We Work With

Some of the most iconic brands in the world have trusted us since 1983 and we are proud to have clients that continue to work with us after 30 years of successful business together.

What We Do

We deliver on our promise. Our promise to provide the highest quality marketing research insights with a reliable team of industry experts that you can count on every step of the way.

How We Do It

We care about the quality of our deliverables. We care about the impact that our insights and solutions have on your organization. We care about our relationships with our clients and with each other.

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We know that trust must be built between us over time. So, let’s get started.

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Turn Blind Spots into Insights You Can Act on Immediately

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You Can’t Make Your Next Move Because You Don’t Have a Tech Market Research Partner You Trust

Do These Researchers Really Get Tech?

A general‑purpose firm can miss the crucial details of fast‑moving markets.

Is The Data Solid?

One bad survey can sink your launch and your reputation.

Will Answers Arrive On Time?

Slow reports force rushed choices or blind guesses.

Is My Info Safe?

If data privacy isn’t airtight, this project will be shut down.

Is The Budget Clear?

Unclear or hidden costs keep leadership from signing off.

Will The Findings Tell Us What To Do Next?

A bunch of data means nothing if it doesn’t point to clear, confident actions.

   The pressure to innovate, to disrupt, to see around corners, is mounting.

You don’t have time to hesitate. The competition is making swift moves.

When the Stakes Are High, You Need More Than Just Data

You need a market research partner who specializes in your industry and knows how to deliver answers that matter. Planning new features? Mapping out a launch plan? Determining price points? You’ll get actionable insights so you can build faster, make decisions, and outpace the competition.

And do it with confidence.

Methods Built Around Your Challenge

Get research built for your exact challenge. Need to find your ideal customers? Set the right price or compare features? You’ll get clear, helpful answers. No one‑size‑fits‑all studies here.

Clear Insights. Confident Decisions

Cut through the noise. See exactly what the numbers mean for you. We turn raw data into findings and recommendations, making it easy for you to take action. Plus, we’ll guide you every step of the way.

Reach People Who Matter, Anywhere

KS&R will draw out honest feedback from buyers, users, and stakeholders. You gain deeper insight, spot regional differences, and make smarter decisions in every market.

See How Teams Just Like Yours Turn Insight Into Impact

Teams facing tough decisions rely on market research experts who know their industry inside and out. Aren’t you ready to fuel faster launches, build smarter roadmaps, and drive measurable growth?

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Aligning AI Strategy with Market Sentiment

A global tech company uncovered what professionals really think about AI, balancing excitement with concerns about trust. The findings shaped messaging, guided product decisions, and aligned their roadmap with what buyers want.

Solutions Review: AI & Coding

Building Manager Tools That Really Work

A tech company wanted to better support frontline managers and their teams. Research revealed distinct manager types, their pain points, and the support they need. The company reshaped its product roadmap and rolled out solutions that make managers more effective.

Segment‑Driven GTM Playbook

A global cloud provider needed to improve how it sells to U.S. non‑profits. The research segmented 700+ non‑profits, revealed tech attitudes, and shaped a targeted GTM strategy with tailored messaging and offers.

You Need Certainty, Not Second-Guessing

You deserve a market research expert who truly understands your industry. One that delivers rock‑solid answers, keeps your data safe, and speaks your industry’s language.

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Years of collective experience in technology market research

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1-on-1 interviews each year with product managers, CTOs, engineering leaders, developers, and other key tech stakeholders

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Survey responses annually, delivering statistically robust insights from diverse global markets

The Essential Guide to CRM Hygiene

Power Your Tech Strategy with Research You Can Trust

Get solid market research you need to build smarter products, price them right, and launch on time. Our tech‑focused researchers draw on extensive experience across SaaS, cloud, AI, hardware, and enterprise solutions to uncover exactly what your buyers want and why. We turn tough market questions into clear next steps. Now you can move fast, avoid costly misfires, and outpace the competition.

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Promises Behind Every Insight We Deliver

Our work is guided by four principles that protect your timeline, budget, and reputation:

Biased to Action

We don’t just study problems—we solve them. Our insights drive real behavior change and business growth, fueled by a constant push to innovate and improve for our clients, our firm, and our people.

Relentless Curiosity

We are innately curious. We ask the right questions to find the right answers, and we keep digging until we get there. We continually ask “why” to gain clarity and depth.

Customer Obsession

We’re committed to our clients, building trust that helps them reduce risk and make smart decisions for growth. With a personal touch and global capabilities, we deliver both connection and scale.

Community Centric

We care deeply about the future—of our industry, our people, and the cities we call home. We’re committed to building a close-knit team and supporting the communities around us.

Upgrade Your Market Research—Start Today

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Aren’t you ready to move faster and leave competitors behind?

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