Who We Are

We are your guide to timely, fact-based insights and actionable solutions. We connect the dots between the research and your business objectives.

Who We Work With

Some of the most iconic brands in the world have trusted us since 1983 and we are proud to have clients that continue to work with us after 30 years of successful business together.

What We Do

We deliver on our promise. Our promise to provide the highest quality marketing research insights with a reliable team of industry experts that you can count on every step of the way.

How We Do It

We care about the quality of our deliverables. We care about the impact that our insights and solutions have on your organization. We care about our relationships with our clients and with each other.

Let’s Connect

We know that trust must be built between us over time. So, let’s get started.

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Transform Complex Questions
into Actionable Research Results

In one conversation with a KS&R industry expert, you’ll get clarity on your goals, the most effective methodology for your market, and a research strategy you can rely on.

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Talk to Experts Who Know Your Industry

When you’re making a high-stakes business decision, the right research partner can make all the difference. Our senior researchers specialize in your market, so every recommendation is grounded in deep industry knowledge.

Exploring a new market?
✅ We’ll size the opportunity, profile your audience, and uncover the factors that will make or break your entry.

Refining your offering?
✅ From pricing studies to feature trade-offs, we’ll identify what matters most to your customers, and what they’re willing to pay for it.

Strengthening customer relationships?
✅ We’ll reveal the experiences that build loyalty, the pain points that cause churn, and the best ways to keep customers coming back.

Schedule My Consultation

What to Expect

Meet 1:1 with a KS&R industry expert to define your goals, select the right methodology, and ensure your project is both practical and set up for success. You’ll leave with a clear plan you can act on immediately, whether you work with us or not.

1. Goal Alignment

We’ll start by getting crystal clear on the business problem you are trying to solve, so every part of your research plan directly supports your business goals.

2. Methodology Guidance

From qualitative interviews to advanced analytics, we’ll help you choose the right tools to access valid, high-quality market insights—so you can make decisions with confidence.

3. Feasibility Insights

We’ll walk through audience reach, timing, and budget considerations to make sure your plan is practical and achievable.

From Questions to Breakthroughs: See Our Research in Action

Every project starts with a challenge. Explore how KS&R’s expertise has turned complex business questions into clear, actionable answers for clients across industries.

Cut Reporting Time in Half While Boosting Accuracy

KS&R re-engineered a legacy reporting process with an automated system that cut processing time by 50% and improved accuracy, customization, and scalability. This upgrade enabled faster turnaround, higher-quality reports, and greater client satisfaction.

See How We Did It

Finding the Right Product Fit Before Launch

KS&R used Micro Modeling and in-depth interviews to uncover which product concept would truly win in the market, despite limited prototypes. The research revealed unexpected customer preferences, optimized pricing, and identified friction points, shaping a more strategic, successful launch.

See How We Found the Winner

Turning Emerging Market Shifts into Strategic Advantage

KS&R surveyed decision-makers immediately after a major industry forum to capture real-time shifts in priorities and perceptions. The findings revealed which new developments were most influential, how they could reshape strategies, and where organizations could refine messaging to remain competitive.

Explore the Full Findings

Start Your Next Research Initiative with Confidence

Connect with a KS&R industry expert to clarify your objectives, explore the best approaches, and gain the clarity you need to move forward—no pressure, just recommendations you can trust.

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Years of collective experience designing custom market research for complex business decisions

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In-depth interviews each year with decision-makers, buyers, and end users across B2B and B2C industries

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Survey responses annually, delivering statistically robust insights from diverse global markets

Promises Behind Every Insight We Deliver

Our work is guided by four principles that protect your timeline, budget, and reputation:

Biased to Action

We don’t just study problems—we solve them. Our insights drive real behavior change and business growth, fueled by a constant push to innovate and improve for our clients, our firm, and our people.

Relentless Curiosity

We are innately curious. We ask the right questions to find the right answers, and we keep digging until we get there. We continually ask “why” to gain clarity and depth.

Customer Obsession

We’re committed to our clients, building trust that helps them reduce risk and make smart decisions for growth. With a personal touch and global capabilities, we deliver both connection and scale.

Community Centric

We care deeply about the future—of our industry, our people, and the cities we call home. We’re committed to building a close-knit team and supporting the communities around us.

Walk Away with Clarity and Direction

In one focused session with a KS&R industry expert, you’ll define your objectives, explore the right methodologies, and confirm your project is practical and achievable. You’ll leave with the clarity and confidence to take your next step.

Get clarity now, so your next decision is the right one.

Schedule My Consultation