Say Goodbye to “I Think” and Replace Guesswork with Proof
Back your next big move with market research pricing, feature, and experience insights that give you exactly what you need to say yes—fast.
When the Stakes Are High, You Need More Than a Hunch
Your team is under pressure to justify a make-or-break decision. Everyone is watching. Leadership wants proof. Vague opinions and internal data alone won’t cut it.
Chances are, you’ve run into one (or all) of these:
Conflicting internal opinions
No clear customer validation
Leadership hesitant to move without insights
What If Getting to “Yes” Was as Simple as Showing the Right Research?
No more second-guessing. No internal debates. No scrambling to build a last-minute deck. You can get the insights you and your team actually want to see. This means you can take action knowing the data is on your side.
Here’s how to get the info you need to make your case—and move forward confidently.
Pricing Research
Trying to set the right price? As a top pricing research firm, we help you understand what people are actually willing to pay—and why. Our market research pricing studies show where your sweet spot is and where you might be leaving money on the table.
Conjoint Analysis
Not sure which features matter most? Partner with a top conjoint analysis research firm to figure out what people really care about, what they’re willing to trade off, and how to make choices that feel right to your market. When you work with a conjoint analysis research agency like KS&R, you get insights built for real-world decisions.
Customer Experience Research
If you’re trying to keep customers happy or understand why they’re leaving, we’ll help you find out what’s working and what’s not. As a top customer experience research firm, we’ll give you a clear view of what builds loyalty and what needs to change.
Smart Teams Use Insights to Make Big Moves
Custom research built for your needs gives you the clarity to take action on pricing, product direction, and CX. Take a look at how insight led to action, and action led to real results.
Building a Private Label That Actually Lands
When a major home improvement retailer faced supply chain disruptions, they saw an opportunity to launch a private label brand. But they needed clear answers before moving forward. The market research revealed how pro contractors and DIYers felt about private labels, what messaging would win them over, and how peer influence shaped buying decisions. With those insights, the client built a pricing and messaging strategy that helped them confidently launch and compete, regardless of what happened in the supply chain.
Making Automation Work for Everyone
A global transportation provider wanted to boost the adoption of automation, but fragmented systems were slowing everyone down. To move forward, they needed to understand what shippers and developers really thought about integration, where the friction was, and how a self-service model would land. The research mapped the automation landscape, revealed key barriers, and clarified what tools were actually viable. With those insights, the client built a strategy that led to the launch of new online integration tools that continue to deliver results today.
Designing for a Market They Didn’t Know—Yet
An enterprise software company wanted to break into the small business market, but didn’t know how these customers made decisions around network security. Through summits and co-creation, we mapped the whole adoption journey, including key triggers, pain points, and emotional moments. That insight helped product and UX teams adjust a prototype and rethink the rollout. The launch was a success, and the journey map continues to guide product decisions and future growth.
Before You Make a Big Move, Get the Right Answers
You can’t afford guesswork, not when every move needs to be justified. Get clear, customized insights that help you make your case, earn buy-in, and take action with confidence.
Get Research You Can Trust+
Years of collective experience designing custom market research for complex business decisions
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In-depth interviews each year with decision-makers, buyers, and end users across B2B and B2C industries
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Survey responses annually, delivering statistically robust insights from diverse global markets
Facing a High-Stakes Decision? Get Insights Everyone Will Trust.
Struggling to price a new product with confidence?
✅ We’ll show you what your customers are really willing to pay—and why—so you can stop guessing and start maximizing revenue.
Not sure which features actually matter to your customers?
✅ Our conjoint analysis reveals what people value, what they’ll trade off, and how to shape your offer around real demand.
Losing customers but don’t know why?
✅ We uncover the moments that build loyalty(or break it)so you can keep more of the customers you worked so hard to earn.
Make Confident MovesPromises Behind Every Insight We Deliver
Our work is guided by four principles that protect your timeline, budget, and reputation:
Biased to Action
We don’t just study problems—we solve them. Our insights drive real behavior change and business growth, fueled by a constant push to innovate and improve for our clients, our firm, and our people.
Relentless Curiosity
We are innately curious. We ask the right questions to find the right answers, and we keep digging until we get there. We continually ask “why” to gain clarity and depth.
Customer Obsession
We’re committed to our clients, building trust that helps them reduce risk and make smart decisions for growth. With a personal touch and global capabilities, we deliver both connection and scale.
Community Centric
We care deeply about the future—of our industry, our people, and the cities we call home. We’re committed to building a close-knit team and supporting the communities around us.
Get the Specialized Research That Moves Decisions Forward
Stop second-guessing. Get clear answers on pricing, product priorities, and customer expectations—so you can make your case with confidence.
Isn’t it time to get the clarity they’ve been seeking?
Get Research You Can Trust
