Who We Are

We are your guide to timely, fact-based insights and actionable solutions. We connect the dots between the research and your business objectives.

Who We Work With

Some of the most iconic brands in the world have trusted us since 1983 and we are proud to have clients that continue to work with us after 30 years of successful business together.

What We Do

We deliver on our promise. Our promise to provide the highest quality marketing research insights with a reliable team of industry experts that you can count on every step of the way.

How We Do It

We care about the quality of our deliverables. We care about the impact that our insights and solutions have on your organization. We care about our relationships with our clients and with each other.

Let’s Connect

We know that trust must be built between us over time. So, let’s get started.

Privacy Policy
Copyright © 2022 KS&R, Inc.
All Rights Reserved
Pharmacy System Triggers Hero Image
Impact on Dispensing Outcomes

Pharmacy System Triggers

Healthcare

Our client needed to understand barriers to dispensing its product in a highly competitive arena. Teasing out the decision points in the processing steps to dispense its product helped to understand competitive pressures and pharmacy behaviors. This is important because a non-AB rated competitor in the class had recently lost patent exclusivity and may receive preferential treatment over other brands.

We conducted qualitative research with 20 retail pharmacists across all store types who were able to take time, uninterrupted, to enter 2 dummy prescriptions for 2 different insurance plans and relay the step-by-step process in moderated interviews.

Pharmacists may be driven to unknowingly substituting products with non-AB rated products that are similar in this class. The suggestion of alternatives within their pharmacy system does influence the dispensing outcome, particularly when patient cost is less for the suggested alternatives. With this information the client was able to develop messaging with pharmacies to alert them to use caution when substituting products based on pharmacy system prompts.