Authority Magazine Q&A With Mike Nash
As part of our series about how to become known as a thought leader in your industry, I had the pleasure of interviewing Mike Nash. (Abe Alon)
Thank you so much for doing this with us! Our readers would love to “get to know you” a bit better. Can you share your “backstory” with us?
I started with an Economics degree from the Colleges of Hobart and William Smith, in upstate New York. I also spent some time in our State Capitol working for the Bureau of Labor Statistics, calculating monthly unemployment rates and conducting surveys to determine fair wage rates in the apple industry. At the same time, considering a future political career while obtaining my Masters in Public Administration from the State University of New York at Albany. After all that, I unexpectedly ended up answering a small, non-descript, want-ad in the Syracuse Newspaper from a company that turned out to be KS&R — a nationally recognized strategic consultancy and marketing research firm dedicated to helping businesses make better decisions. That was almost 30 years ago!
Can you briefly share with our readers why you are an authority about the topic of thought leadership?
The advantage I bring to this thought leadership conversation is my ability to gain direct insights from the very audience we are seeking to inform and engage. At KS&R, we have the privilege of hearing directly from consumers and business leaders who are using a particular solution or have daily experience with the issue at hand. By collecting and analyzing this data, we gain a deep understanding of the specific marketplace, whether it’s related to cloud deployment, artificial intelligence, cybersecurity, or ESG policy debates. We express our leadership point of view through the lens of those individuals who are actually living and breathing the topic, providing insights that enable businesses to make informed decisions that drive success. With our expertise and understanding of the marketplace, we are well-equipped to offer valuable guidance and support to our audience.