Who We Are

We are your guide to timely, fact-based insights and actionable solutions. We connect the dots between the research and your business objectives.

Who We Work With

Some of the most iconic brands in the world have trusted us since 1983 and we are proud to have clients that continue to work with us after 30 years of successful business together.

What We Do

We deliver on our promise. Our promise to provide the highest quality marketing research insights with a reliable team of industry experts that you can count on every step of the way.

How We Do It

We care about the quality of our deliverables. We care about the impact that our insights and solutions have on your organization. We care about our relationships with our clients and with each other.

Let’s Connect

We know that trust must be built between us over time. So, let’s get started.

Privacy Policy
Copyright © 2023 KS&R, Inc.
All Rights Reserved
Semiconductor Voice of the Customer Hero Image
Improving Development, Fulfillment, and Customer Experiences

Semiconductor Voice of the Customer


Our client, a leading semiconductor manufacturer, aimed to gain a deeper understanding of their customers’ satisfaction and experience with their products and services through a comprehensive Voice of the Customer Diagnostic Study. This study was designed to identify the key drivers of customer satisfaction and loyalty, with the goal of developing a hypothesis for how customers may behave in the future.

Our tailored research design approach addressed specific business questions related to the customer’s needs, focusing on their perceptions of key competitors in comparison to our client. We prioritized critical areas of the relationship and used a role-based survey approach to provide a relevant and streamlined survey experience, capturing the customer’s individual voice. Open-ended questions were used to enhance the value of input on specific metrics, including comparative examples when a competitor was rated significantly better.

The research provided the client with valuable insights into specific areas for improvement in their fabrication lines, sales, and support services that had the potential to enhance customer satisfaction, loyalty, and referrals. The analysis also identified different types of customers, including “Secure,” “At-Risk,” and “Swing” customers, enabling appropriate actions to be taken to address their specific needs. The study was conducted on an annual basis, allowing the client to continuously monitor and improve their customer experiences.