Who We Are

We are your guide to timely, fact-based insights and actionable solutions. We connect the dots between the research and your business objectives.

Who We Work With

Some of the most iconic brands in the world have trusted us since 1983 and we are proud to have clients that continue to work with us after 30 years of successful business together.

What We Do

We deliver on our promise. Our promise to provide the highest quality marketing research insights with a reliable team of industry experts that you can count on every step of the way.

How We Do It

We care about the quality of our deliverables. We care about the impact that our insights and solutions have on your organization. We care about our relationships with our clients and with each other.

Let’s Connect

We know that trust must be built between us over time. So, let’s get started.

Privacy Policy
Copyright © 2023 KS&R, Inc.
All Rights Reserved
Surpassing Key Competitors Hero Image
Cloud Support Solutions that Resonate with Customers

Surpassing Key Competitors

Technology

With new players regularly entering the market; a Fortune 500 technology company looked to new solutions that would surpass key competitive offerings and meet customer expectations. We partnered with this client to get a better understanding of what competitors offer in terms of cloud support programs tailored to specific industries.

To achieve these objectives we conducted in-depth interviews with customers who utilized a mix of competitive support offerings for their cloud infrastructure. The in-depth interviews allowed us to have one-on-one conversations with decision makers across target industries to understand their support experiences. We used a laddering approach in the conversation to uncover expectations, delighters, and pain points throughout the support experience – as well as nuances between different industries.

The research exposed unmet needs that cloud decision-makers have when it comes to their cloud infrastructure support solutions. These results were used to inform industry-specific solution support roadmaps. The customer expectations and pain points that were uncovered were used to position their support solutions in a way that resonates with customers, putting them a step ahead of key competitors.