Innovating the Supply Chain
Many see sustainability as a call to action.
In most references, it constitutes a balance between meeting human needs while not degrading the environment around us. Our client set a call to action to achieve carbon-neutral operations by 2040. Ultimately, the goal was to define and develop a new portfolio of sustainable products and services that strengthen both the merchant and consumer relationship, while positively impacting the environment.
To begin we spent time consulting with the core team responsible for defining the future state of the company’s sustainability initiatives to both calibrate our current understanding of the sustainability marketplace as well as better understand their hypotheses.
Empathizing with both merchant and consumer voices, we built our sustainability products and services by identifying areas of opportunity based on unmet needs. Prototypes that conveyed an easy-to-follow visualization were developed in collaboration with our graphic design team. These prototypes were then reviewed back to merchants and consumers initially interviewed for validation, providing further feedback and clarification for development.
Ultimately, we identified a portfolio of solutions that worked together in a way that optimized both the merchant and consumer sustainability expectations. Our client is actively bringing two of these solutions to market today and is working internally to develop the other solutions within the portfolio to offer in the future.