Who We Are

We are your guide to timely, fact-based insights and actionable solutions. We connect the dots between the research and your business objectives.

Who We Work With

Some of the most iconic brands in the world have trusted us since 1983 and we are proud to have clients that continue to work with us after 30 years of successful business together.

What We Do

We deliver on our promise. Our promise to provide the highest quality marketing research insights with a reliable team of industry experts that you can count on every step of the way.

How We Do It

We care about the quality of our deliverables. We care about the impact that our insights and solutions have on your organization. We care about our relationships with our clients and with each other.

Let’s Connect

We know that trust must be built between us over time. So, let’s get started.

Privacy Policy
Copyright © 2023 KS&R, Inc.
All Rights Reserved
Team Spotlight with Shannon Houghton Hero Image

Team Spotlight with Shannon Houghton

Newsroom

Shannon is an Analyst on our Entercom & Recreation team and has a MS, CAS in School Psychology from SUNY Oswego and a BA in Psychology from SUNY Binghamton.

What do you enjoy most about being part of the KS&R team?
Even though our teams have grown and most of us work from home, I feel like KS&R makes it a priority to connect all of us. I’ve liked getting to know everyone socially through games on Fridays, joining clubs, and in-person get-togethers.

What brings you great joy in your life?
I very much enjoy photography. Thankfully my loved ones are patient with me because I can spend 10-15 minutes trying to get the perfect shot of peeling paint or something equally trivial.

What is your proudest accomplishment?
I’ve volunteered in various suicide prevention efforts for several years. Most of the time I never get to see the results of my efforts, I just hope I was able to help. Occasionally, I’ll run into someone I used to work with and it is the best feeling in the world to see them thriving in life.

If you could choose one superpower, what would it be and why?
I think it would be cool to fly. I’d get to see so many things from a different perspective and I’d never have to get stuck in traffic again.

What is your favorite childhood memory?
My grandma used to let me stay up as late as I wanted, as long as I was reading in bed after my “bedtime.” So whenever I slept over at her house I’d be super excited to stay awake all night and then would fall asleep by 11 PM on a book.

What’s your favorite zoo animal and why?
It’s hard to choose just one because I LOVE the zoo. But I guess I’d say the snow leopards are my favorite. They just seem to have the biggest personalities as they play and lounge around.

Who would you want to play you in a movie of your life?
I’d want Nicholas Cage to play me, as well as everyone else in my life. Watching it would be a truly magical and horrifying experience. Somehow, I think he could still manage to win an award for the performances.