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We are your guide to timely, fact-based insights and actionable solutions. We connect the dots between the research and your business objectives.

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Some of the most iconic brands in the world have trusted us since 1983 and we are proud to have clients that continue to work with us after 30 years of successful business together.

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We deliver on our promise. Our promise to provide the highest quality marketing research insights with a reliable team of industry experts that you can count on every step of the way.

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We care about the quality of our deliverables. We care about the impact that our insights and solutions have on your organization. We care about our relationships with our clients and with each other.

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Allison Pierce, PhD

Allison Pierce, PhD

Director, Decision Sciences & Innovation

Allison is an experienced director with a penchant for unraveling complex datasets and distilling them into actionable insights. With a background in Cognitive Neuroscience and Statistics, she's KS&R’s go-to quantitative expert, especially within the Healthcare Industry Team. Allie's proficiency in machine learning and diverse statistical techniques makes her an asset across all industry verticals. She excels in methodologies such as segmentation, conjoint analysis, and advanced modeling. Outside of work, Allie enjoys outdoor pursuits with her husband and two English bulldogs. Exploring nature and discovering dog-friendly city spots are her passions. Allie's blend of analytical expertise and genuine enthusiasm enriches both our team and the solutions we deliver to clients.

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