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Jim Kraus

Jim Kraus

President, Buyer Persona Institute, a Division of KS&R

Jim has spent the past three decades managing high-performing market research teams on the client and supplier side. In that time, he’s worked on hundreds of studies that directly inform marketing, sales, and product strategy with a particular focus on understanding buyer attitudes and behaviors. Jim’s focus is championing the “voice of the buyer”, particularly as it relates to helping clients improve the ROI of all their marketing and sales activities including thought leadership, demand generation, lead nurturing, and sales plays. Outside of work, Jim enjoys reading, sports / exercise, and spending time with his wife, daughters, and two dogs (also female!).


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