Tricia Houston

Who We Are

We are your guide to timely, fact-based insights and actionable solutions. We connect the dots between the research and your business objectives.

Who We Work With

Some of the most iconic brands in the world have trusted us since 1983 and we are proud to have clients that continue to work with us after 30 years of successful business together.

What We Do

We deliver on our promise. Our promise to provide the highest quality marketing research insights with a reliable team of industry experts that you can count on every step of the way.

We care about the quality of our deliverables. We care about the impact that our insights and solutions have on your organization. We care about our relationships with our clients and with each other.

Let’s Connect

We know that trust must be built between us over time. So, let’s get started.

Tricia Houston

Vice President

Tricia Houston, Vice President of Discovery & Design at KS&R, is known for her visionary leadership in mixed-method research, cross-functional collaboration, and people-first innovation. Her work emphasizes reimagining processes, enhancing services, and engaging frontline employees in transformative ways. Tricia is driven by a passion for blending human-centered approaches with business-for-good principles, always focused on delivering actionable insights that drive meaningful outcomes for clients.

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Who We Are

Who We Work With

What We Do

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Tricia Houston

Vice President

Let’s Connect

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