Who We Are

We are your guide to timely, fact-based insights and actionable solutions. We connect the dots between the research and your business objectives.

Who We Work With

Some of the most iconic brands in the world have trusted us since 1983 and we are proud to have clients that continue to work with us after 30 years of successful business together.

What We Do

We deliver on our promise. Our promise to provide the highest quality marketing research insights with a reliable team of industry experts that you can count on every step of the way.

How We Do It

We care about the quality of our deliverables. We care about the impact that our insights and solutions have on your organization. We care about our relationships with our clients and with each other.

Let’s Connect

We know that trust must be built between us over time. So, let’s get started.

Privacy Policy
Copyright © 2022 KS&R, Inc.
All Rights Reserved
The Ideal Digital User Experience: Creating A Website That Impacts New Growth and Retention Hero Image

The Ideal Digital User Experience: Creating A Website That Impacts New Growth and Retention

Technology

Websites are critical components to brands and the gateway to products. Every organization must ensure its customer’s experience and interaction with its website is satisfying and successful, especially to impact new growth and maintain customer retention.   

To corroborate this, our Software client was interested in gathering feedback on several website design concepts in development to determine end-user preferences, wants/needs, likes, and dislikes.

We applied an agile methodology across 5 sprint cycles where findings and feedback informed the next cycle. Participants were asked to assess concepts in a moderator-guided environment; objectives and focus varied from sprint to sprint, and the stimulus was presented in static and interactive forms to test both aesthetic/organizational elements and functional elements.

A toggling between moderator-driven and participant ‘hands-on’ interaction allowed for specific task-based elements and aspects to be tested. This ‘fluid’ and ‘flexible’ design was useful in informing pieces of the build as well as retesting changes to the concepts, by providing real-time feedback to design teams with priority areas of focus.

This research identified user preferences and usability impact (aesthetic, information architecture, features, and functionality) that were used to inform the stages of development. This allowed the team to successfully release a final product that met the needs of their current and prospective customers.