KS&R Adds Two New Members to its Board of Directors
“We are very pleased to welcome Kathleen and Dan to the Board of Directors,” said Jay Scott, KS&R Chairman. “Their long-standing commitment and dedication to KS&R and our clients is unparalleled. I believe that their unique experience and insight will provide great value at the Board level.”
Mike Nash, KS&R President, adds “We are embarking on our 40th year at KS&R. As we look to the future, developing the next generation of leadership is critical to ensuring we continue to serve our clients at the highest level.”
Kathleen and Dan will join the existing Board of Directors including Jay Scott, Chairman; Mike Nash, President; Kris Fischer, Executive Vice President & Treasurer; Joe Snyder, Vice President, Principal, & Corporate Secretary; Chris Reimann, Vice President & Principal; Jim Kraus, BPI President; Mike Bard, Vice President & Principal; and Christine Nelson, Vice President & Principal.
Kathleen McKnight brings a wealth of experience supporting B2B and Technology focused clients on a global basis for more than 20 years at KS&R. She is skilled in establishing research programs to help inform actionable insights and often helps brands fine tune their messaging to target purchase decision makers and influencers via win/loss analysis, brand tracking, message testing and segmentation studies. Outside of work, Kathleen enjoys spending time with her husband and two children and getting outside in nature whether it be in her garden or hiking.
Since joining KS&R in 2012, Dan Conners has primarily focused on the Retail, E-commerce, and Logistics industries. Within this ever-evolving space, he works closely with clients to plan and execute global initiatives in the areas of price optimization, new product development, segmentation, value proposition, brand health and messaging, and customer journey. He takes pride in his ability to solve complex problems and drive successful real-world outcomes through rigorous methodologies and impactful consultation. Away from work, you can find Dan spending time outside with his wife and son – swimming at a park, exploring the local food scene at a festival, or enjoying a day at the golf course.
KS&R is a nationally recognized strategic consultancy and marketing research firm that provides clients with timely, fact-based insights and actionable solutions through industry-centered expertise. Specializing in Technology, Business Services, Entercom & Recreation, Healthcare, Retail & E-Commerce, and Transportation & Logistics verticals, KS&R empowers companies globally to make smarter business decisions. For more information, please visit www.ksrinc.com.