Webinar | AI in Market Research
Watch an engaging roundtable discussion on the transformative role of Artificial Intelligence in Market Research.
In this webinar, our team members from the Amplify initiative at KS&R share their insights and experiences on how AI has become an unavoidable part of our world and discussed how it is helping (or hurting) market research. This session explores the practical applications, benefits, and challenges of using AI-powered tools to collect and analyze market data and how these advancements are directly impacting our clients and the work we do for them.
During our session, we address key takeaways, such as:
- Firsthand experience and lessons learned from our experts.
- The evolution of market research and the tangible benefits AI brings to businesses.
- How AI is transforming the respondent experience, analysis of unstructured data, programming, and ideation.
- How AI helps in obtaining deeper and more accurate insights.
- Where AI is NOT ready for prime time…yet.
- The critical importance of maintaining the human element in AI-driven research.
Whether you are a market research professional, business decision-maker, or simply interested in the evolving landscape of AI, this webinar is designed to provide valuable insights and practical knowledge.
Watch Webinar On-Demand
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