Webinar | AI in Market Research — The Next Chapter
When we last explored AI in market research, we talked about its big promises, surprising pitfalls, and the lessons learned along the way. At the time, AI was powerful but often unpredictable, with plenty of “learning moments” we all remember (and some we’d rather forget).
Today, things look very different.
Join us for a dynamic new session where we’ll share the breakthroughs we’ve made, how our approach has evolved, and where we see AI taking market research next. This roundtable will feature KS&R experts who work with AI every day, sharing firsthand experiences, practical takeaways, and a clear vision for the road ahead.
Date: Thursday, September 25
Time: 1:00 PM EST
What You’ll Learn:
• Advancements in Qualitative Research: How AI qualitative research companions are delivering deeper insights faster while leaving outdated, clunky tools behind.
• Client-Centered Innovation: How we developed a custom chatbot to securely integrate confidential research and extend its value without relying on public AI platforms.
• Building AI with Guardrails: Insights into the technical architecture, open-end coding process, and the safeguards that ensure accuracy, security, and trust.
• Scaling AI Within Your Organization: How to approach broader adoption enable secure integration, and create greater impact across your organization.
• Looking Ahead — Agentic AI: The possibilities, emerging use cases, and what’s next in AI-powered research.
Interactive Q&A:
Bring your questions and join the conversation as we explore the next chapter of AI in market research.
Whether you’re a market research professional, a business decision-maker, or simply curious about how AI continues to evolve, this webinar will deliver fresh insights, practical takeaways, and a clear vision for the road ahead.
Featured Speakers:
This session is led by KS&R experts Ben Cortese, Keaton Wilson, Allison Owens, and David Ouellette.
