Webinar | AI in Market Research — The Next Chapter
When we last explored AI in market research, we talked about its big promises, surprising pitfalls, and the lessons learned along the way. At the time, AI was powerful but often unpredictable, with plenty of “learning moments” we all remember (and some we’d rather forget).
Today, things look very different.
Watch this dynamic new session where we’ll share the breakthroughs we’ve made, how our approach has evolved, and where we see AI taking market research next. This roundtable features KS&R experts who work with AI every day, sharing firsthand experiences, practical takeaways, and a clear vision for the road ahead.
What You’ll Learn:
• Advancements in Qualitative Research: How AI qualitative research companions are delivering deeper insights faster while leaving outdated, clunky tools behind.
• Client-Centered Innovation: How we developed a custom chatbot to securely integrate confidential research and extend its value without relying on public AI platforms.
• Building AI with Guardrails: Insights into the technical architecture, open-end coding process, and the safeguards that ensure accuracy, security, and trust.
• Scaling AI Within Your Organization: How to approach broader adoption enable secure integration, and create greater impact across your organization.
Featured Speakers:
This session is led by KS&R experts Ben Cortese, Keaton Wilson, Allison Owens, and David Ouellette.
Watch Webinar On-Demand
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