Webinar | Food for Thought: What the Experts Know about Creating Winning LTOs
Dan takes pride in his ability to solve complex problems and drive successful real-world outcomes through rigorous methodologies and impactful consultation. Since joining KS&R in 2012, Dan has primarily focused on the Retail, E-commerce, and Logistics industries. Within this ever-evolving space, he works closely with clients to plan and execute global initiatives in the areas of price optimization, new product development, segmentation, value proposition, brand health and messaging, and customer journey. Away from work, you can find Dan spending time outside with his wife and son – swimming at a park, exploring the local food scene at a festival, or enjoying a day at the golf course.
Tricia Houston, Senior Vice President of Discovery & Design at KS&R, is known for her visionary leadership in mixed-method research, cross-functional collaboration, and people-first innovation. Her work emphasizes reimagining processes, enhancing services, and engaging frontline employees in transformative ways. Tricia is driven by a passion for blending human-centered approaches with business-for-good principles, always focused on delivering actionable insights that drive meaningful outcomes for clients.
Two KS&R strategists. One unscripted conversation. Get clarity about why LTOs succeed or flop, and everything in between — but most importantly, you’ll hear the why behind the what.
Every QSR marketer has a playbook. Fewer have stopped to ask whether it still works.
LTOs look simple from the outside — a new item, a countdown, a push on social. But the brands that win with LTOs, year after year, aren’t running a marketing tactic. They’re running a system, one that touches customer experience, pricing, menu strategy, operations, and forecasting all at once. Miss one piece and the whole thing wobbles, even when the product itself is good.
Join Tricia Houston and Dan Conners of KS&R for an unscripted conversation about what separates a launch that builds a brand from one that quietly disappears.
What You’ll Learn:
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The differences between an LTO that drives trial and one that builds lasting repeat behavior, and why brands routinely confuse the two
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What happens when a brand reacts to a competitor’s move instead of planning its own, and why that instinct can backfire
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Why the strongest LTOs are built as systems long before the product ever hits the menu
Who Should Watch?
This session is built for Consumer Insights Leaders, Pricing & Revenue Growth Management Leaders, Menu Strategy Leaders, and Field Ops & Training Leaders.
Click Here to Register
About KS&R
KS&R is a nationally recognized strategic consultancy and marketing research firm that provides clients with timely, fact-based insights and actionable solutions through industry-centered expertise. Specializing in Technology, Business Services, Telecom, Entertainment & Recreation, Healthcare, Retail & E-Commerce, and Transportation & Logistics verticals, KS&R empowers companies globally to make smarter business decisions. For more information, please visit www.ksrinc.com.
