Webinar | Micro Modeling
Refine and strengthen your research methodology with our in-depth discussion on Micro Modeling – our framework for small sample alternatives to traditional online research methodologies, specifically for trade-off activities.
As presented by Ben Cortese and Allie Pierce at the Quant UX Con 2024, learn how our carefully validated guardrails can enhance and structure your existing research processes, ensuring they are as robust and reliable as ever. This webinar offers a thorough overview, followed by detailed technical analysis, equipping you with the knowledge and tools for successful application.
During this session, we address key questions, such as:
- Do respondents provide higher quality quantitative data when engaged through in-depth interviews (IDIs)?
- Is it feasible to achieve valid outcomes by collecting quant data through qualitative techniques, even with smaller sample sizes?
- What are the potential limitations or necessary precautions when implementing this research approach?
Who Should Watch This Webinar?
Market Researchers, Design Researchers, UX , Data Analysts, and anyone facing the challenge of conducting research with limited sample sizes will find this on-demand webinar invaluable. Whether you’re looking to refine your existing methods or seeking strategies to maximize the impact of your research, this framework offers critical insight into how to be successful.
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