Are you struggling to understand which features matter most to your customers? Do you find yourself overwhelmed with data but unsure how to prioritize and act on it?
Join us for this webinar where we’ll introduce you to a powerful market research tool that can help you gain actionable insights.
Tandem MaxDiff allows respondents to simultaneously rate features on multiple outcomes, providing a more comprehensive understanding of what truly matters. This approach delivers the strongest differentiation between outcomes, making it easier for businesses to identify and prioritize the most important features.
During this webinar, you’ll learn:
- How Tandem MaxDiff can provide clear and actionable insights that can be used to inform a wide range of strategic decisions, such as improving product offerings, refining messaging strategies, and better understanding your customers’ needs and preferences.
- How Tandem MaxDiff can help you investigate a range of factors, including uniqueness, likelihood to purchase/use, ease of use/difficulty, and even compare features across multiple brands.
Our experts will guide you through the Tandem MaxDiff process and provide real-world examples of how it has helped businesses like yours gain a competitive edge.
Mikaela Priest thrives on providing data-driven insights and learning more about human behavior through quantitative analysis. She brings a background in Psychology and Statistics, with a passion for storytelling with numbers. Since joining KS&R, her research has involved areas such as enhancing feature prioritization methodology, pricing in the retail space, and choice-based modeling. As a life-long learner, Mikaela enjoys finding new solutions to tough problems and exploring different ways to enhance standard methodology.
Kaitlyn Lefeve is an Insights Manager for KS&R, bringing nearly 10 years of experience and a Master’s in Applied Statistics to her role. Skilled in advanced methodologies such as segmentation, conjoint analysis, MaxDiff, Qsort, and more, Kaitlyn specializes in understanding consumer behaviors within the entertainment and recreation industry. Using her expertise, she helps clients gain valuable insights that inform strategic business decisions.
KS&R is a nationally recognized strategic consultancy and marketing research firm that provides clients with timely, fact-based insights and actionable solutions through industry-centered expertise. Specializing in Business Services, Entercom & Recreation, Healthcare, Retail & E-Commerce, Technology, and Transportation & Logistics verticals, KS&R empowers companies globally to make smarter business decisions. For more information, please visit www.ksrinc.com.