Brand Evolution Research Tips & Tricks
Change is constant. Therefore, your brand must be dynamic. Market research can help you explore areas for brand revitalization to attract new customers and keep current customers delighted.
In this virtual roundtable with a panel of insights experts, you will learn:
• Why evolving your brand is necessary (regardless of past performance)
• How to achieve this brand evolution with a disciplined, data-centric research approach
• Best practices for successful brand evolution research
• Case studies identifying meaningful ROI from prior brand evolution investments
About the Panel
KS&R’s Business Services leadership team will discuss their experience in conducting brand evolution research, including challenges, lessons learned, and guidance for success. Mike Nash, Chris Reimann, Chris Hargett, Bridget Maloney and Jaya Gopalan focus on B2B brands attempting this evolution and represent unique perspectives to share.
KS&R is a nationally recognized strategic consultancy and marketing research firm that provides clients with timely, fact-based insights and actionable solutions through industry-centered expertise. Specializing in Business Services, Entercom & Recreation, Healthcare, Retail & E-Commerce, Technology, and Transportation & Logistics verticals, KS&R empowers companies globally to make smarter business decisions. For more information, please visit www.ksrinc.com.