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News Release: KS&R Awarded Microsoft® Research Contract April 7, 2008 KS&R Customer Service & Analytical Research Expertise Draws New Work with Microsoft Syracuse, NY – KS&R today announced it has been retained to deliver global customized market research services to Microsoft®. While the terms of the service agreement are confidential, KS&R will apply its portfolio of innovative research and high-quality consulting services to deliver strategic business advantage to the company. Visit Us at Re:Think 2008, The Advertising Research Foundation's Annual Conference March 3, 2008 KS&R will be a featured exhibitor at Re:Think 2008, the Advertising Research Foundation’s 54th Annual Convention & Expo for advertising and marketing research. The premier event will be held at the Marriott Marquis in New York City from March 31 - April 2, 2008. KS&R will host guests at Exhibitor Booth #306. Re:Think 2008 will focus on the impact of new digital media. ARF has a long-standing reputation as representing excellence in advertising research. Each year, hundreds of advertising and market research professionals come together at Re:Think to exchange best practices, new trends, cutting-edge methodologies, and innovative thinking. Contact us to schedule an appointment, or just drop by Booth #306. For more information on KS&R at Re:Think 2008, please contact Jennifer Coppola at jcoppola@ksrinc.com . For additional information on the event itself, please visit http://www.thearf.org/events/upcoming/rethink-08.html. News Release: KS&R Welcomes New Research Associate Denise Zotti February 1, 2008 Syracuse, NY – KS&R appoints Denise Zotti as a Research Associate. Zotti comes to KS&R, the full service market research and consulting firm, with 10 years of experience in market research. Zotti will assist with KS&R’s existing client base as well as develop custom market research for new businesses within the technology and financial services industries. Previously, Zotti served as Senior Research Analyst at MedImmune, an Astra Zeneca Company located in Gaithersburg Maryland. She holds an MBA from Seton Hall University; and a BBA in Business and Marketing from Loyola University in Maryland. KS&R is a Honomichl Top 50 custom market research and management consulting firm. Founded in 1983, KS&R’s headquarters and contact center (INSITE) are located in Syracuse, NY with offices in Metro New York, Atlanta, Denver, Memphis, and Frankfurt, Germany.
News Release: KS&R Ranked #1 in Market Research Value-for-Money & Punctuality October 26, 2007 Syracuse, NY – The results of the 2006 Survey of Market Research Supplier Quality and Value rank KS&R, a global provider of custom market research and consulting services, as an industry leader. The annual, independent study co-sponsored by INSIDE RESEARCH evaluates US market research supplier performance based on customer experiences and highlights those firms offering the highest quality of service. Over 400 market research suppliers were noted in this year’s study, in which 175 market research purchasers at 100 companies were surveyed from June to August 2007. Respondents were asked to rate suppliers on: overall satisfaction, data quality, analytical skills, communication skills, on-time delivery, relative cost and value-for-money. KS&R received a perfect score in the areas of value-for-money and on-time delivery—leading all in its class*. KS&R also received near-perfect scores, virtually tying the top-tiered firms in overall satisfaction, data quality, analytical skills, and communication skills. “Prevision and INSIDE RESEARCH are widely regarded as experts in gauging the market research industry,” says KS&R CEO and Founding Partner, Vince Cama. “We are fortunate that an independent source validates what our clients reveal to us everyday: KS&R leads in service excellence. We are committed to meeting our clients’ business needs by continually delivering high quality, innovative and meaningful market research services.” Those interested in receiving more information about KS&R and the Prevision survey may contact Tim Davidson, Prevision president, at tdavidson@previsionsurveys.com. KS&R is a Honomichl Top 50 custom market research and management consulting firm. Founded in 1983, KS&R’s headquarters and contact center (INSITE) are located in Syracuse, NY with offices in Metro New York, Atlanta, Denver, Memphis, and Frankfurt, Germany. Please visit www.ksrinc.com for more information. * Denoted by frequency of supplier mentions.
News Release: KS&R Appoints New Director of Business Development Yvette Wikstrom July 2007 Syracuse, New York, July 23, 2007 – KS&R appointed Yvette Wikstrom Director of Business Development. Wikstrom comes to KS&R, the full service market research and consulting firm, with 16 years of experience in market research specializing in strategic decision-support. Wikstrom will support the growth and expansion of KS&R’s business relations both domestically and abroad. In this role Wikstrom will be responsible for the design and implementation of quantitative and qualitative programs based around areas of customer loyalty, market entry, product development, brand strategy and innovation. “We are very excited to welcome Yvette aboard,” said Dr. Vince Cama, Chairman and CEO. “Her new role signifies KS&R’s growth as a global player in research marketing and consulting. Her experience and skills with business development are forward moving and encompass the big picture that we hold as our goals and values. She is a strong addition to the future of our company and our clients’ successes.” Previously Wikstrom served as Vice President at Research International. Over the years she has advised global companies across a wide variety of industries including business service, equipment and technology. “At KS&R I look forward to enabling clients to make strategic use of their insights and to make KS&R’s unprecedented service-model available to a broader market,” said Wikstrom. Yvette holds a Masters of Science with Distinction, in International Management from Oxford Brookes University, England; and a BA with Honors in Management Studies and German at Bradford University Management Centre, England. Wikstrom will call Colorado home where she will work out of the KS&R Denver office. KS&R is a full-service international custom market research firm. Founded in 1983, KS&R specializes in technology, telecom equipment and services, transportation, insurance, media, and health care research. Headquartered in Syracuse, New York, with a survey contact center in Dewitt, KS&R also has offices in Atlanta, Denver, Memphis, metro New York, and Frankfurt, Germany.
News Release: KS&R Again Ranks Among Top 50 U.S. Market Research Firms July 2007
"We have devoted ourselves to delivering information that plays a tangible role in our clients’ successes," said Dr. Vince Cama, Chairman and CEO. "Our growth has resulted from providing clients with exceptional service and excellent value, both in the U.S. and internationally." The Honomichl Top 50 is compiled annually by Jack Honomichl for the American Marketing Association. Honomichl, a widely respected research industry observer, has been publishing these reports for over 30 years.
News Release: KS&R President Receives 2007 Women in Business Award June 2007 Dr. Rita L. Reicher, President of KS&R, is a 2007 recipient of the seventh annual Women in Business Award. The award recognizes outstanding businesswomen in the Greater Syracuse area who also make significant contributions to the community. As President of KS&R, Rita oversees professional staff development, select client accounts and overall company management (as a member of the executive management team). She also devotes extensive time to supporting numerous human service and health care agencies in the Central New York area. Rita was quick to name the late Ann Michel, Founding Chairman and CEO of KS&R, as the person who most influenced her career. When asked to give advice to other women who are looking to succeed, Rita stated: “Believe in yourself and surround yourself with others who believe in you and support you. I have become a big fan of support networks…both professional and personal. Listen to your clients, listen to your employees -- and go the extra mile to meet their needs. Appreciative clients will come back again and again; appreciative employees will ensure that they do.” Rita holds a Ph.D. in Economics from Yale University and a B.A. in Math and Economics from William Smith College. She is a native of the Syracuse area, having graduated from Marcellus High School. She lives in Syracuse with her two children, Madeline (19) and Jon (15).
News Release: New KS&R Website Provides Improved Access to Research Industry Leader A new website from KS&R, a leading market research and consulting services provider, is designed to best inform current and potential KS&R clients on the many ways KS&R develops customized and comprehensive research solutions that inform a broad range of corporate decisions. KS&R applies a multidisciplinary research approach to each client project, building research teams with specific industry experience who focus on the ways client businesses can add value for their customers. Our experience and resources allow us to conduct research across all types of enterprises. By helping our clients accurately identify the challenges they face, we can determine the best methods to produce lasting solutions. |
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KS&R is ranked #43 on the just-released elite Honomichl Top 50 ranking of U.S. research companies, published in June’s Marketing News. KS&R posted a very healthy 17% growth rate over 2005, nearly triple that of the industry average of 6.5%. KS&R first appeared on the Honomichl list last year.